Technical document intro

The technical document I am going to be analyzing is

The document was found from 

http://depositphotos.com/3632395/stock-illustration-Instructions-how-to-tie-a-tie.html 

and is instructions on how to tie a tie. The instructions seem to be simple, yet effective. As per the a technical document, however it does not contain any words in combination with the picture. The audience for the picture is anyone trying to tie a tie.